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January 03, 2008

The Active Network Successfully Acquires Two Event Management Software Companies


By Susan J. Campbell
TMCnet Contributing Editor


The Active Network announced that it has acquired RegOnline and WingateWeb, considered strong players in the event management software industry. The company announced the purchase of Thriva LLC earlier this year.

As a provider of application services technology and marketing solutions for community services and participatory sports organizations, Active is on track to become the largest provider of products and services to streamline online event registration and operations for corporations, associations and independent event planners.


RegOnline is a Boulder, Colorado-based company with more than 60 employees. This particular company has been chosen by more than 11,000 meeting and event planners for its simple and flexible online registration services, which can be quickly and easily set up with no start-up or annual costs.
 
Customers include such companies as Sony, Hitachi (News - Alert), Raymond James Financial, Burger King and General Mills.

WingateWeb found its success in providing enterprise software solutions to Fortune 500 companies in the IT, medical and financial industries. The company’s web-based products successfully manage events of up to 20,000 attendees with hundreds of breakout session, in addition to operations for organizations that hold thousands of events per year.

WingateWeb’s technology is used by many of the largest technology companies in the world to streamline their customer conferences and other internal events. Based in Lindon, Utah, the company has more than 85 employees and doubled the size of its business in 2007.

"The event management market has been fragmented with numerous small companies offering individual packages. The Active Network is now the de facto leader in this space," said Alex Barnetson, senior vice president, The Active Network, Inc., in a Thursday statement.
 
Barnetson added: "With the acquisitions of RegOnline and WingateWeb, Active can now provide corporations and event planners of all sizes with the most comprehensive selection of event management technology."

The Active Network has made its name by providing technology and marketing solutions for event organizers, community organizations and consumer brands that enable and encourage participation.

These acquisitions ensure that customers will have access to a full range of value-added services including global operations, a world-class call center, extensive development resources and marketing expertise.

In its drive for growth, The Active Network has recognized the value that it can gain and pass along to clients with the acquisition of RegOnline and WingateWeb. Both companies offer complementary services that enhance Active’s offerings, providing a better experience for the customer and positioning the company more firmly against the competition.


Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users. Today’s featured white paper is The Challenge of Maximizing Service Availability and Security.

 
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
 

 
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